The CRM for wholesale distributors. Connect WhatsApp, email, inventory, orders, and your ERP. Pulse learns every customer’s buying rhythm and surfaces the next sale on its own.
Text, email, voice notes, and photos. Pulse hears it all, and sees it too.
Built for businesses where the next order matters more than the first lead.
Built inside a working electronics distributor, running live on 600+ real accounts, in English and Spanish.
Made by a distributor, not a software company.

Customer and contact names shown are fictional, changed to protect privacy.
Every other CRM is a filing cabinet you have to fill in.
Pulse listens, remembers, and works your book for you.
No black box. Every suggestion shows the data behind it: order dates, reorder rhythm, the exact promise. You can check the AI’s work in two seconds.
Six things it does the moment you connect it. No data entry, ever.
Pulse watches every account for you. Who is due to reorder, who has gone quiet, and what you promised and never sent. Each one arrives with the message already written.
It matches what is sitting in your warehouse to what each customer actually buys. Stock worth moving, an open vendor rebate, a promo that fits them. You have the offer before they ask.
Every WhatsApp, every email, every voice note and photo, read and remembered. What they buy, how often, what they turned down last time, and what they still owe. Ask a question, get the answer from your own book.
Every rep’s numbers, which follow-ups are getting done and which are slipping. Team chat is built in, so the whole floor works in one place.
Pulse runs as a real app on iPhone and Android. Reps work their book from the car, the warehouse, the show floor. Not from a desk they never sit at.
Snap a business card at the show and it becomes a prospect in Pulse before you leave the booth. Name, company, number, done.
Customers talk prices into voice memos. Pulse transcribes every business voice note automatically, catches the promise inside it, and translates it to English in one click. Nothing said out loud gets lost anymore.
Voice notes in business conversations only. Personal chats are never transcribed, never even downloaded.
Customers send photos all day: a handwritten order, a price tag, a screenshot of a competitor’s quote. Pulse reads what’s in the picture and remembers it with the account, so a price snapped in a photo counts the same as one typed in a message.
Photos in business conversations only. Personal chats are never read, never even downloaded.
Mark any chat personal and Pulse never reads it, not for alerts, not in search, not for the manager. Your customers belong to the business; your life stays yours.
Link your WhatsApp Business, Outlook email, and billing/ERP. About two minutes.
It reads every conversation, syncs your orders and stock, and remembers what matters about each account.
A morning digest and live Smart Alerts tell you who to contact and exactly what to say.
This is a normal Tuesday with Pulse running.

Who needs you today, worst-first.

The who, the why, and a draft ready to send.

Answers pulled from your own book.

Which programs are open, and what waiting costs you.
Customer and contact names shown are fictional, changed to protect privacy.
An admin panel for the person running the floor, without ever crossing reps’ books.
One screen for the owner’s morning: revenue vs last year, who’s past due, which accounts are going quiet, and what needs a decision today. Every number drills down to the name behind it.
Upload a vendor rebate sheet and see the whole year on one calendar: what you’ve earned, cost after rebate, and real margin per model.
Turn any rebate into a promotion for the floor. You set the street price and how much to pass on, and reps see which of their accounts usually buy that item.
What the month should close at, based on who’s due to order and what they usually spend.
Credit limits, balances, and due dates for every account, straight from your books. Reps get reminded when a payment is due.
Every product graded like a report card: what’s flying, what’s slowing down, and what’s been sitting too long. Days of stock left, and which frozen dollars to attack first, with the buyers who can take them off your hands.
Age counts from when the stock arrived, not the last sale, so one unit selling never makes 3,000 old ones look fresh. See how much money is sitting 90, 180, 365 days, ranked by what’s costing you most.
Drop in a vendor’s cost sheet and get the same file back with your selling prices. Costs replaced, rounded, clean enough to forward straight to customers. It remembers your markup per vendor, so next month is one click.
The full price list with live stock, plus cost and selling price side by side. You see the real margin per model, with rebates counted, before you quote. Everyone sees what’s new and what just came back in stock.
Every rep’s revenue, orders, and account coverage in one view. Who’s working their book, who’s falling behind, and which follow-ups are slipping. Before the month ends, not after.
Talk to your team right inside Pulse. Mentions, pinned messages, and search, no separate app.
When a rep tries to add a prospect that already belongs to another rep’s customer list, Pulse blocks it quietly and tells the owner. No poaching, no stepped-on toes, no awkward conversation.
Step into any rep’s view with View as Rep, and rest easy: each salesperson only ever sees their own accounts.
Pulse is a chatbot that actually knows your accounts, orders, and conversations. No dashboards to dig through, just ask.
We’re onboarding a first group of distributors and wholesale teams. Tell us about your team and we’ll get you set up.
Early-access price, locked in for the first teams.
$99 per rep per month during early access, locked in for the first teams. List price is $129. Setup is normally $800, free for early teams.
QuickBooks Online today, and we build the connection to your billing system. No ERP? Start with an Excel or CSV import. It works fine.
No. The AI is in the $99. No add-ons, no surprise usage bills.
No. Mark any chat personal and Pulse never reads it. Not for alerts, not in search, not for the manager. Personal voice notes and photos are never even downloaded.
About two minutes to connect WhatsApp Business and Outlook. Pulse reads your history overnight. By morning the digest is working.
Yes. iPhone and Android apps, built for reps on the road.
English and Spanish. The app and the AI both.
And this page shows about half of it. The rest is faster to show than to write. Stop chasing your CRM, let Pulse work your book, and never miss a follow-up again.
Get early access